The Australian Women’s Weekly on Trove has always been a favourite resource of mine for accessing wonderful, full colour images of historical advertisements. While I once ‘print screened’ different sections of the images and then painstakingly pasted them back together on Paint, a recent discovery of the magazine being a ‘Trove Spotlight’ has resulted in a far less cumbersome way to access these images.
Each magazine is uploaded from 1933 until 1982 and the spotlight website (http://trove.nla.gov.au/aww) allows you to either enter your own search terms, search by clicking on a topic or browse each cover individually (a fascinating glimpse at how they change over the years!).
As Finding Family’s Facebook page (https://www.facebook.com/FindingFamily/?ref=hl) counts down to Christmas using historical ads, this discovery has been very timely indeed.
And so, to get back to the title of this post, I thought I’d share a gorgeous full page ad and recipe from 1939 for chocolate crackles; a favourite party food which is still made by Aussie families today.
Source: 1939 ‘[No heading].’, The Australian Women’s Weekly (1933 – 1982), 17 June, p. 26, viewed 8 December, 2015, http://nla.gov.au/nla.news-page5795778
Finding Family 
Yum, these were a childhood favourite!
Mine too Carmel! 🙂 Its been ages since I last had one.
I hadn’t used the spotlight facility so that’s a great tip, thanks! Always good to see the old recipes and Women’s Weekly. An FYI it’s worth knowing that the AWW featured on Trove seems to be the NSW edition so some stories will not be found if they were in other states. I found this out when they released AWW on Trove and my Qld wedding photo wasn’t there and wrote about it in a blog post.
You’re most welcome. 🙂 Thanks for the additional info about it being the NSW edition. I’d always been under the impression that the magazine was the same nationally. Now I’m curious about whether there’s a WA edition! 😉
I don’t think it said specifically but I think he social pages must have been local. I wouldn’t have known if I hadn’t been looking for the wedding pic.