Coca Cola Advertising

Yes, I’m still on the historical advertising bandwagon (I probably won’t fall off!).  This time however I’ve been digging around for old Coca Cola ads.  Though not quite as shocking as cigarette advertising, it’s still interesting to see how they’ve marketed their product over the years (especially during times of war).

1. “It is a perfect blend of pure, natural products…” [1938]

2. Coca-Cola’s Gone to War [1943]

3. Wacko, Digger! [1944]

4. Have a “Coke” = Aloha No [1944]

 5. “Have a Coke are the words heard all around…” [1946]

 6. Join me at lunch…have a Coke [1946]

 7. Keep Coca-Cola handy… [1958]

 8. Things go better with Coke [1968]

Sources:

1. 1938 ‘Advertising.’, The Courier-Mail (Brisbane, Qld. : 1933-1954), 16 March, p. 15, viewed 19 November, 2010, http://nla.gov.au/nla.news-article39722278
2. 1943 ‘Advertising.’, The Australian Women’s Weekly , 25 December, p. 46, viewed 19 November, 2010, http://nla.gov.au/nla.news-article46936516
3. 1944 ‘Advertising.’, The Argus (Melbourne, Vic. : 1848-1954), 10 June, p. 5 Supplement: The Argus Week-end Magazine, viewed 19 November, 2010, http://nla.gov.au/nla.news-article11817383
4. 1944 ‘Advertising.’, The Argus (Melbourne, Vic. : 1848-1954), 19 August, p. 5 Supplement: The Argus Week-end Magazine, viewed 19 November, 2010, http://nla.gov.au/nla.news-article11357257
5. 1946 ‘Advertising.’, The Mercury (Hobart, Tas. : 1860-1954), 29 March, p. 9, viewed 19 November, 2010, http://nla.gov.au/nla.news-article26178078
6. 1946 ‘Advertising.’, The Sydney Morning Herald (NSW : 1842-1954), 6 April, p. 11, viewed 19 November, 2010, http://nla.gov.au/nla.news-article17974830
7. 1958 ‘Advertising.’, The Australian Women’s Weekly , 8 October, p. 80, viewed 19 November, 2010, http://nla.gov.au/nla.news-article46231480
8. 1968 ‘Advertising.’, The Australian Women’s Weekly , 31 July, p. 6, viewed 19 November, 2010, http://nla.gov.au/nla.news-article46185695